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Saturday
Oct232010

The final word is in - Social Media analysis of the Toronto Mayoral Race

 

 

Will the groundswell of support in social media propel Smitherman to victory in the 2010 Toronto Mayoral Race?

 

With the election literally just days away, this report offers a final glimpse into how the remaining candidates, Rob Ford, George Smitherman and Joe Pantalone are being discussed in social media circles.   And if social media analysis is any indication of the election outcome, then it is certain to be a very tight race.

The report has some interesting findings, the most significant being the groundswell of discussion propelling George Smitherman in the last week of the campaign.   For the first time, Smitherman has surpassed Ford in terms of absolute mentions.  Smitherman's upward trend has been matched by a downward trend in mention activity by Ford over the past 30 days.

Ford has continued his streak as eliciting the most negative comments in social media circles. Pantalone has the most positive discussion, however his conversation levels are much lower than the other candidates.

What will be interesting to see is whether Smitherman can convert all of the recent attention he's received in social media into votes come election day.  The latest poll release Friday suggests that Ford will emerge as the victor, but will this last piece of news galvanize Smitherman supporters and provide further momentum to the "Anyone but Ford" movement?

@pgladney

 

Reader Comments (3)

I hope not. Slitherman is a Miller clone.

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