With almost 20 years of experience defining, energizing and activating brands, I've learned a few things about what motivates consumers to buy and keeps them coming back. Both online and offline.
I am a true believer in that insightful creativity can turn consumers into customers, customers into loyalists and loyalists into advocates. By creativity I'm not referring to a funny TV spot. We all know that we've entered a new age of communications and connection planning where marketers and consumers alike are faced with innumerable options. Thinking creatively about how to optimize media, technology and messaging can make the difference between stagnancy and postive inertia.
I offer integrated experience developing marketing and communications plans for brands spanning multiple industries including retail, automotive, private brand, fashion, home goods, consumer electronics, hospitality and wireless. I am a strong communicator and excel at forging strong relationships with clients. I excel at project and people management, having taken many complex marketing projects from idea to design to execution, on time and budget.
I was also one of the first marketers in Canada to specialize in the area of social media research. I pioneered Social Currency™, a social media practice for Northstar Research Partners. My current role is Senior Vice President of Strategy at High Road Communications, an integrated marketing agency based in Toronto, Canada.